This information was not largely offered before Spotify's creation of this technology. The company has a tool called ' Streaming Ad Insertion' that offers advertisers insights on their audience demographics and analytics on their advertisements. While Spotify does not force ads upon its premium subscribers, many of its podcasts, including The Joe Rogan Experience, have ads. Here, Rogan performs during his appearance at The Ice House Comedy Club on May 10, 2017, in Pasadena, California. Joe Rogan has faced criticism for promoting COVID-19 vaccination skepticism on his podcast and has since made a pledge to provide a greater balance of views. 'Podcasts represent an opportunity for Spotify to sell essentially advertising dollars against the product.' 'When it comes to streaming music, roughly 65 percent of revenues are going to rights holders right off the top, so that's a good chunk of money, and it's hard to be profitable with that business model,' Werde said. As the company faces direct competition from Apple Music and Amazon Music, podcasting offers the company a chance to differentiate its offerings and turn greater profits.

Newhouse School of Public Communications told Newsweek that Spotify's lack of movement when it comes to Rogan reflects the company's priorities. However, in this statement the company avoided addressing the specific issue of Rogan's podcast, thus falling short of the demand from musicians Neil Young and Joni Mitchell that the streaming service removes the controversial host from their platform.īill Werde, director of the Bandier Program for Recording and Entertainment Industries at Syracuse University's S.I. This move appeared to fall in line with the demand from 270 health professionals in an open letter asking that the company 'establish a clear and public policy to moderate misinformation on its platform' after the practitioners cited concerns about the spread of misleading information in Joe Rogan's podcast, which attracts roughly 11 million listeners an episode. Spotify responded to criticism surrounding its number one podcast, The Joe Rogan Experience,on Sunday by announcing it would make public its platform policy on content that misinforms about COVID-19 and create a 'content advisory' for audio that discusses the pandemic.

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